I received a similar message from the same number, it said

"NAME, you received (1) new photo message: http://goo.gl/xyz123"

NAME was my actual short name that my friends use, and xyz123 is in place of the actual google shortened URL. I was waiting from a photo so stupidly clicked on the link. The link took me to a dodgy Woolworth's voucher with a dodgy URL, asking for more personal details. I closed the page immediately.

The Australian Government's ACMA (Australian Communications and Media Authority) has a service to help monitor (not necessarily STOP) spam SMS

Simply forward on to
0429 999 888

If in doubt read more here:
http://www.acma.gov.au/theACMA/spam-report-spam
OR Google search: stop spam SMS Australia

The ACMA page also suggest that replying "STOP" to the spamming number is a valid way to stop future SMS

Also, you can report to Google that their link shortener is being used to send spam go to at this link:
http://goo.gl/#reportspam
OR Google search for: Google url shortener report spam

In terms of the cost of the SMS to reply to the spammers number 0428 031 585) it cost me a standard text cost. I am not advocating you should reply or not, it’s just that I had already stupidly clicked on the link and I was worried that this had signed me up or registered my number, so I also replied "STOP" to the spammer.

The spammer’s replied by SMS straight away with:

"You have successfully been unsubscribed. You will not receive any more messages from this number"

It has been a week now and I have not received anything further. Also, no unexpected large costs on my phone so far. I hope this is the end of it.

Note: this is a repost of a similar comment that I submitted to the website 'reverseau' which hasn't yet been published.
...so my message is not spam... well not really :-)

It's a Google URL shortner.
Shorten, share and track your shortened URLs.
goo.gl allows you to track, in real-time, the clicks and referrers on any shortened URL - a perfect tool to help you understand what appeals to your audience and to help you optimize your social, email, and other click-through campaigns. Create your account to get started today.

Do not click on the link. It would probably hack into your phone and access everything else and forward to others.

Links to a Russian phishing site

Received a sms from this number, (my name), you recieved a photo message, followed by a goo.gl link, click in, show me a website only have success on it. Really doggy. I replied STOP.

Same here - Woolworth's voucher, name completely wrong - scam

Yeah ! Same thing halpen to me..
( My name), you received (1) new photo message: http://goo.gl/sbLJZC

Scaryy

This number sent me a txt, using my name, and a link to a photo - definitely dodgy. I would say it's linking spyware to your phone as soon as you click the link. DELETE DELETE BLOCK

This is exactly what i've gotten, need to report this to authorities but don't know where and how.

Recieved a txt saying:
"(My name), good news!" Then a link to a website. Deff dodgy. They are now in my block list.

Yeah I got the text too, does anyone know where they got our names by chance? It must be spam

They spelt my name wrong..and " is this still relevant" and a link to a web site "http://goo.gl/ ......"

spam message sent to me..
My name.. is this still relevant and a link to a web site

Scammer. They say you have won a
"Wollworths $100 voucher"
The website isn't wollies. Then they start asking for person details.