Text stating that I had a Woolworths reward which would expire today, with a link - Sounds criminal

I got one saying I had Woolworths reward about to expire today, with a link. Sounds like something criminal to me, especially as they seem to be trying a number of different versions of how to steal from people

A text message saying from CBA that account has suspicious activities. The text also has a link to it

text to say a parcel is being held. Followed up by a dubious looking link.

Google spam blocker blocked it, so I guess it's a criminal.