This is a worldwide scam called Nigerian 419.  That is the number of the fraud offence in Nigeria.  If you respond to the message they will ask for your name, address, date of birth, and a copy of your passport.  They can then steal your identity.   They will tell you that a lawyer will contact you to arrange payment.  When this person, who is part of the gang, contacts you he will ask for your bank details and for several sums of money for things like admin, taxes, courier fees, etc.  They will then steal your money.  These people use famous names like Apple, Nokia and Coca Cola etc and ther is a warning about the scam on the Apple website.  There is no prize. Thousands of people all over the world get the same message every day.

sir i recieved a message  from this number (08) 6806 9956 today that you have a won 9000000 pond in the apple iphon survey send claim code to emaile