Mine came from 0431 817 742, and the helpline was enquiries @ englishpremierpromo.co.uk.
Maybe mine is the legitimate one? I don't think so even had the same Ref number.
As if the Poms are going to give money away to an Aus number anyway. Really! :-)

Dodgy Uk lottery?

It’s most likely to be a scam, the number sends a text with the following message. Alert!!:Your Mobile No is Selected as winner of £2000000 on UK EPL Lotto. Go to www.nugift.net to claim. enter Ref: EPL9103A . helpline: info @ jbfinance.co.uk

scam artist