I just received this text, it did address me by first name. It went as follows:

Sharon, you have been mentioned in this photo: http://yournewsms.xyz/c/d ... Tap to load preview.

Number it came from was +61 446 784 489

Just had this happen to me but on a different number

addressed me by my first name saying there was a photo of me and to click the link yournewssm.xyz
Obviously didn't click the link, found it weird my phone didn't filter it to unknown messages.
Be aware of this scam.